This Little Piggie

Everyone with toes, knows how it goes: this little piggie went to market, this little piggie stayed home, this little piggie had roast beef, this little piggie had none. And this little piggie cried, "Whee, I'm going to the Pig Stand!" (Which is a restaurant that will serve pigs- but only on a bun.)

At any rate, The Pig Stand hails as the "Originators of Drive-In Service" where customers could get "A tasty meal served at your wheel". While we're used to fast-food drive-throughs today, this was a novel concept in 1921.

The Pig Stand #1 opened in Dallas, Texas and quickly became popular enough that founding owners Jessie Kirby and Reuben Jackson opened additional locations. Customers could drive up and place their orders through uniformed carhops (male) and chose from a menu that offered chicken-fried steak sandwiches, onion rings, milkshakes, and extra thick slices of bread they dubbed "Texas Toast". The trademarked "pig sandwich" was Tennessee-style BBQ pork on a bun. Pig-shaped neon signs reading "pig sandwich" dotted cities  and states after the owners started selling franchises in 1925.
 
But like any popular business, other sandwich shops tried to hog in with their own version of The Pig Stand, with similar names and menus. That's why the simple name "pig sandwich" was trademarked. To stay ahead of their imitators, they hired an architect to design a unique building that featured a red-tiled pagoda-styled roof for all their newly-constructed Pig Stands, and even demolished their earlier stands so all their restaurants would look the same and be easily recognized by customers.

Over the years, the menu changed and expanded- the only thing that didn't change was the 'pig sandwich". By 1959, the chain had scaled back their franchising and only operated in the Texas area (Dallas, Houston, Ft. Worth, Austin, San Antonio, and Beaumont) and the founding families sold out to a new owner. The pagoda buildings were phased out for more modern "coffee shop" restaurants.

Under a bankruptcy filing in 2006, all  the Pig Stands were forced to close. But luckily, the tale does not end there- a long-time employee (since 1967) was able to purchase and re-open Pig Stand #29 in San Antonio.  The menu still offers the "pig sandwich", which once cost 15 cents, for $6.99. Yes, times have changed but at least the sole-surviving Pig Stand still stands.

Note: Mary Ann's Pig Stand (Pig Stand #29) is located at 1509 Broadway, San Antonio, TX. This matchbook dates to the early 1960's.