Wednesday, January 9, 2019

In(ner) Springs We Trust

Can't sleep?  Are you tossing and turning all night on your old mattress- that was never engineered for comfort or durability?

What you need, my sleepless friend, is a mattress powered by inner springs for firmer support AND advertised in Today's Health magazine.The trademarked Poweramic (that's Power-a-mic, not Powermatic) springs will have you sleeping like a Greek goddess with nary a toss or turn.

Manufactured right here in the KC Matchgirl's home state, Poweramic springs were a product of the Steadley Company of Carthage, Missouri. Founded in 1928, Kent Steadley (1889-1960) purchased the Carthage Superior Spring Bed Manufacturing Co. and shortly shortened the name. Steadley sprang from his position as president of his father's Carthage Marble Co., landing softly before expanding the product line to include not only inner spring units, but sofa-bed construction, hospital units, Hollywood bed frames, and Sinuous-type springs.

Despite his success in the bedding and furniture industry, Steadley became more well-known to Carthage residents after his retirement. Having sold his company in 1957, to the Lehigh Valley Coal Corp. of Willmington, Delaware, he and his wife Mary created the Steadley Memorial Trust.  Annually since 1959, the trust has awarded millions to assist with the "well-being of mankind and the general welfare of the community".

Until 1996, the company continued to carry the Steadley name. Leggett & Platt, a rival mattress manufacturer founded in Carthage in 1883, was finally able to absorb their local competitor. The Steadley name carries on through the annual trust awards and Steadley Elementary- where surely, no sleeping is allowed.

Note: The Steadley Company's factory was located at No.1 River Road, but when Leggett & Platt took over the facility, the name was changed to Leggett Road.  The matchbook dates from the early 1960's.



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